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 A Different Approach to Increasing your Sales Finding new customers to expand upon your business is surely an important part of your current business model. However, it’s just as important to retain your current customers by finding new ways to sell to them. Research has proven that acquiring new customers is five to ten times the cost of retaining an existing one. While it’s important to put an effort into new business development, don’t forget about your current customers.
Here are five proven techniques that will help your sales staff sell to your current customers:
1. Go for an easy up-sell: The best part of up-selling is that it’s practically effortless. Your customers’ needs will be better met, they will continue using your products/services, and a stronger relationship will develop, making it more difficult for competitors to move in.
2. Offer complementary products or services: The products/services your customers are buying usually generate other needs. Once you establish these needs and make them available, your current customers will be more than happy to purchase them from your business considering your established relationship.
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IndustryStories
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 | Join our Webinar - Market your Dealership with the Evolved Office Newsletter Solution Get your MPS program off the ground and join us for a Webinar on September 15.
Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/458542553
Title: Join our Webinar - Market your Dealership Evolved Office
Date: Thursday, September 15, 2011 Time:... | |
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|  | Visit the PrintSolv booth at the Asia Pacific MPS Conference Sydney - October 31st and November 1st Register with our promo code 'PS25' and save 25%!
Date - October 31st and Novemebr 1st, 2011
Venue - Intercontinental Hotel - Macquarie Street, Sydney
Conference Site :... | |
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|  | E-Newsletters can generate sales E-Newsletters have become one of the most popular marketing vehicles across the nation. From corporate giants to SMBs, e-newsletters have become an integral part of a company's business model. Below are a few reasons why your dealership should do the same...
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HotProducts
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Evolved OfficeCustom Newsletter Program for DealersE-Newsletters have become one of the most popular marketing vehicles for office equipment dealers to deliver their message (MPS, Service, Green, Document Management, Document Imaging) to their clients. The problem is, it takes time to search, edit and format your ...
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ROI Print ManagerEffective Fleet Management starts with the users• Add a unique talk track geared at changing users printing habits – manage users, save money & reduce waste
• Discover ALL local and network printers and user print volumes
• Shift print volumes from competitor devices and increase your click count
• Propose ...
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FMAudit Green ReportComprehensive Green Impact AnalysisEasily allows you to provide detailed information about your customers' carbon footprint by detailing:
- Kilowatts of energy
- Carbon Footprint of printer fleet
- # Tree's consumed by printer fleet
- Solid waste created by printer fleet (cartridges)
Download ...
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| September 2011
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