Newsletter - February 2012

Colour Makes Business Sense

What is it about colour that makes business communications more powerful than black and white? Recent studies show that using colour and graphics in sales and marketing materials has a significant impact on customers.

Take a look at the following important facts:

 Readers decide whether to read or toss out a pamphlet or direct mail piece in 2.5 seconds.

 Reader attention span is increased up to 82% when colour is used.

 Colour gains readership by 80%.

 People are 55% more likely to pick up a full-colour piece of mail first.

 Colour reduces search time by as much as 80%.

 

IndustryStories
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Bundle and Save!
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With ROI Mobile Print you can use your mobile device to release your print job when and where you need it. Watch Demo Video Enhance Mobility ROI Mobile Print allows you to easily print jobs anytime, anywhere.Suppose you need a handout for a meeting but don’t have time ...
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Create Before and After Snapshots In many situations the client does not get to see the results of implementing your proposals. TCO reporting allows sales reps to present a cost snapshot or even a comparison report of the client’s TCO before and after implementation. This ...
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E-Newsletters have become one of the most popular marketing vehicles for office equipment dealers to deliver their message (MPS, Service, Green, Document Management, Document Imaging) to their clients. The problem is, it takes time to search, edit and format your ...
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February 2012
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